What is amazing to me is that nowadays, it seems people want both!
Digital music is still the medium of choice for most people, BUT a lot of folks are remembering the value of good 'ole records. I hear folks say..
'I love the convenience of my iPod, but really enjoy the feel of a record in my hand'.
If you are one of us that agrees that Music Matters, I bet you would probably agree with that statement...I know I sure do.
So here is the observation.
It seems that books are about to go through the same cycle. Just as little as a couple of years ago, if you wanted a book, your only option was to get it on paper. But now, e-readers are literally on the verge of changing this to where you might not ever read your favorite new book on paper.
Do you think we can cut to the chase here? Is it possible that book publishers could learn from music media's life cycle and avoid the 10-30 year experiment it went thru to discover that people want both analog and digital? I can just hear it now...
'I love the convenience of my e-reader, but really enjoy the feel of a book in my hand'.
Here is what I suggest.
Book publishers, with every new book being published, put it out there in BOTH ANALOG AND DIGITAL. Put a hard-bound book on the shelf with a digital copy of it inside the front cover!
Music labels...with every new album you are going to produce, put it out there in BOTH ANALOG AND DIGITAL. Put a vinyl record on the shelf with a digital copy of it inside the cover!
This is what the consumer wants!